Enjoy Outdoors

For Sierra Nevada’s first ever advertising campaign, we tapped into the brewery’s outdoor heritage and encouraged city folk to connect to nature with a beer in hand. They enjoyed responsibly. We advertised responsibly.

Manifesto

Online Video

Print

Nature GIFS

Backpacker Emails

Influence Responsibly

We also sent outdoor enthusiasts (aka “influencers”) into the wild with a short prompt and six pack of beer. While they captured how they enjoy the outdoors, I wistfully dreamed of having their job.