The Soda Sommelier

This character originally came out of a one-off script and small extension idea for Pepsi’s newest premium beverage, 1893. Luckily my creative director recognized the potential in this self-proclaimed cola connoisseur, and what started small transformed into a big launch moment with national TV, digital video and radio buys.

National Broadcast

Online Video

Radio

Press

• Ad Age - Pepsi’s new 1893 soda Blurs Booze, Soda Marketing

• Agency Spy - Pitch’s ‘Soda Sommelier’ Introduces Pepsi’s New Premium Soda