Rise to the Power of I
We women are a powerful force. But there's no denying that when our hair looks good, we feel good and that translates to other things. Like a boost of confidence to land the job, close the deal and take on the world all before breakfast. Cue Rise to the power of I — my big idea for Infusium's national relaunch with a strategic double meaning. For our target audience, this line meant living up to your potential. For Infusium, it functioned as a CTA, alluding to the brand's proprietary I-23 Complex.
One caveat. This campaign launched during the #girlboss era, so while it might feel a little “you go girl” in tone, its messaging was of the moment. Ok, moving on…
