Google Pixel
The Assignment:
Google Pixel is the smartest phone on the market with innovative, new features and a best-in-class camera. The problem? Everyone is still beholden to their iPhones. To inspire switchers, Google Pixel wanted to reward potential early-adopters with music upgrades at Live Nation festivals and create a lil phone #FOMO among the Apple crowd, too.
Big Idea: Pixel Pass
I imagined a live music program that manifested the following ‘what ifs’ at Governors Ball and Bonnaroo Music & Arts Festival…
What if our fans could get front row at headliner sets without having to push through sweaty crowds?
What if our fans had exclusive access to a private lounge with A/C, charging stations and airbrush body art?
What if our fans could also enjoy free amusement, skip lines, and avoid coming home with a UTI thanks to a sparkling clean, private restroom?
What if Pixel was all fans needed to unlock a world of festival perks?
Pit access at Gambino & Cardi
Free rides on the Ferris wheel
UV airbrush temporary tats
Experiential:
Pixel Pass Lounge & Night Sight Experience
The primary activation space was a 40’x40’ footprint with a viewing deck of the stage extending from the back.
Activation Interior:
Night Sight
Social Content
At Gov Ball & Bonnaroo, I was tasked with directing, producing and creating video, GIF, and photo content for @madebygoogle channels and partner accounts including @govballnyc and @bonnaroo. Here’s a snapshot of what we captured and produced in a span of 72 sleep-deprived but awesome hours.
Captured on Google Pixel @ Governors Ball
Captured on Google Pixel @ Bonnaroo
