Naturally Different
Arrowhead came to us during one of California's longest droughts. So we knew we needed to handle this situation not only with hard facts, but with empathy and care. What we learned is that when you pull back the curtain you'll see Arrowhead is not some big bad wolf drinking up all of the Golden State's natural resources. They're a company of geologists, natural resource managers, field experts, and California natives who've been tending to this very land since 1894. And their practices are as sustainable as their water-sourcing decisions are informed.
In two words, they are naturally different. Here's how.
Nature Sounds
We collected real audio in the San Bernardino Mountains where Arrowhead sources water. Then played this soothing spot on Pandora so listeners could enjoy the magic for themselves (and get a little break from the typical online radio ads).
Outdoor
We also worked with a handful of IG photographers who traversed into the wild to capture stills of Arrowhead's spring sites, and share them with their local fan base.
